About
India Running is a leading platform for race registration, spanning road races, marathons and promotion. This case study centers on the seamless integration of a race review feature to enhance community engagement. The objective is to craft a user-centric solution that emphasizes the importance of this section, promoting the audience to contribute race reviews on the website.
Problem Statement
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India Running had no prominent feature for collecting race reviews.
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Identified a crucial challenge in promoting users to share reviews of past marathons conducted through the platform.
Target Users
Runners, athletes, anyone willing to enroll for marathon
User Research
Through primary research, it became evident that users often forget to add reviews post-race. However, adding reviews could significantly benefit others in evaluating the value of the organizers and the quality of the race.
Personas:
Ajit Mane | 23yrs | Runner
A prospective participant who wishes to enroll for a race but struggles to find race reviews, causing confusion about whether to register.
" I find it difficult to check race reviews, which leads to uncertainty in making a race registration decision."
Monika Singh | 37yrs | Race Organizer
The marathon event organizer registered on India Running seeking reviews to maintain a record of past events and attract future runners.
" Lack of reviews impacts the promotion and enrollment of future races, hindering the organizer's efforts."
Ideation
How might we?
How might we add race review input?
How might we create reviews option which will inspire users to interact?
How might we give brief idea about the past events?
How might we promote users to increase reviews?
How might we maintain reviews for target audience?
Brainstorming ideas
A race review button to be added on homepage.
Adding race review button at nav bar.
Designing a race review card featuring race ratings and user reviews, strategically placed on the homepage for maximum visibility.
User Flow
After finalizing to go with a card as a first input on home screen, I created a user flow for a clearer idea about how users will be navigating through screens.
Conceptualization
I started creating low-fi concepts for primary use cases. After having a go-ahead from the product manager, developers, and stakeholders on the mockups, we began to conduct usability tests with the low-fidelity mockups.
Designed Solution
Card (Recent Race Reviews) contains event details ratings, user's testimonials and
Go to race reviews highlighted with primary color.
A comprehensive flow of the feature designed and published on India Running.
Seeing Results
The implementation of the race review feature led to-
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Increased ease in adding race reviews.
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Improved visibility of reviews on the homepage.
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Enhanced user trust in specific events and the India Running platform.
Impact:
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The redesigned feature not only facilitated user engagement but also empowered organizers to showcase their events effectively, resulting in increased enrollments.
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Race review increased by avg 34% on conducted events compared to past races.
Conclusion:
By understanding user pain points, implementing a strategically designed feature, and prioritizing user experience, India Running successfully overcame the challenge of promoting race reviews. This case study exemplifies the positive impact of user-centric design in driving user engagement and fostering trust within the running community.